Last updated: 21 August 2026

1. Introduction

AM Service Centre respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how AM Service Centre collects, uses, stores and protects personal information when you visit our website, contact us, request a quotation, make an appointment or use our services.

AM Service Centre operates as an Aston Martin specialist based in Benfleet, Essex.

For the purposes of applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, AM Service Centre is the data controller responsible for your personal information.

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2. Information We Collect

Depending on how you interact with us, we may collect the following information:

Information you provide to us

This may include:

• Your name

• Email address

• Telephone number

• Postal address

• Vehicle details, including registration number, model and vehicle information

• Details of your enquiry or requested services

• Appointment and booking information

• Information provided when requesting a quotation

• Information relating to work carried out on your vehicle

• Payment and transaction information where applicable

• Any other information you choose to provide when contacting us

Information collected automatically

When you visit our website, certain technical information may be collected automatically. This may include:

• IP address

• Browser type and version

• Device information

• Operating system

• Website pages visited

• Approximate location information

• Information about how you interact with our website

This information may be collected through cookies and similar technologies. Please see our Cookie Policy for further information.

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3. How We Use Your Information

We may use your personal information to:

• Respond to enquiries and requests

• Arrange and manage appointments

• Provide quotations and estimates

• Provide vehicle servicing, maintenance, repairs and other services

• Communicate with you about your vehicle or appointment

• Process payments and maintain business records

• Provide customer service and aftercare

• Maintain and improve our website and services

• Prevent fraud, misuse or other unlawful activity

• Comply with legal and regulatory obligations

• Send marketing communications where you have provided consent or where we are otherwise legally permitted to do so

We will only use your personal information where we have a lawful basis for doing so.

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4. Our Lawful Bases for Processing

Depending on the circumstances, we may process your personal information under one or more of the following lawful bases:

Contract

We may need to use your information to provide services you have requested, arrange appointments or fulfil our contractual obligations to you.

Legal obligation

We may process your information where necessary to comply with a legal or regulatory requirement.

Legitimate interests

We may use your information where it is necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.

This may include managing customer relationships, improving our services, maintaining business records and protecting our business.

Consent

Where required, we may ask for your consent before using your personal information for a particular purpose, such as certain forms of marketing or non-essential cookies.

Where we rely on consent, you have the right to withdraw it at any time.

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5. Sharing Your Information

We will not sell your personal information.

We may share personal information with trusted third parties where this is necessary to operate our business or provide our services.

These may include:

• Website hosting and technology providers

• Online booking or appointment providers

• Payment service providers

• Accounting and financial service providers

• IT and software providers

• Professional advisers

• Service providers acting on our behalf

• Government bodies, regulators or law enforcement agencies where required or permitted by law

Where appropriate, we require third-party service providers to protect your information and only process it in accordance with our instructions and applicable data protection law.

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6. International Transfers

Some of the third-party services we use may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection legislation and that appropriate safeguards are in place.

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7. How Long We Keep Your Information

We will only keep your personal information for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting, tax and reporting requirements.

The length of time we retain information will depend on the type of information and why we need it.

When personal information is no longer required, we will securely delete or dispose of it where reasonably practicable.

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8. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

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9. Your Data Protection Rights

Under applicable data protection law, you may have rights in relation to your personal information, including:

• The right to be informed about how your information is used

• The right to request access to your personal information

• The right to request correction of inaccurate or incomplete information

• The right to request deletion of your personal information in certain circumstances

• The right to request restriction of processing in certain circumstances

• The right to object to certain types of processing

• The right to data portability in certain circumstances

• The right to withdraw consent where processing is based on consent

These rights are subject to certain legal conditions and exemptions.

If you would like to exercise any of these rights, please contact us using the details below.

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10. Marketing

If you have agreed to receive marketing communications from us, we may contact you about our services, offers, news or other information that we believe may be relevant to you.

You can unsubscribe from marketing communications at any time by contacting us or using the unsubscribe option included in the relevant communication.

We will not send marketing communications where your consent is required unless we have obtained the appropriate consent.

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11. Cookies

Our website may use cookies and similar technologies.

Some cookies are necessary for the website to operate correctly, while others may be used for analytics, functionality or marketing purposes.

Where required by law, we will ask for your consent before placing non-essential cookies on your device.

For further information about the cookies used on our website and how to manage your preferences, please see our Cookie Policy.

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12. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing the privacy policy of any third-party website you visit.

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13. Children's Information

Our services and website are not specifically directed at children.

We do not knowingly collect personal information from children unless this is necessary and appropriate in connection with our services.

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14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal requirements.

Any updated version will be published on this page with the date of the latest update.

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15. Contact Us

If you have any questions about this Privacy Policy, how we use your personal information or wish to exercise your data protection rights, please contact us:

AM Service Centre
Benfleet, Essex, United Kingdom

Email: info@amservicecentre.co.uk
Telephone: 01268904151
Website: www.amservicecentre.com